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  • 标题:The Impact of Retail Store Global-Mindedness on Jordanian Consumers’ Patronage Intention
  • 本地全文:下载
  • 作者:Raed Algharabat ; Ahmad Ahmad Zamil
  • 期刊名称:International Journal of Marketing Studies
  • 印刷版ISSN:1918-719X
  • 电子版ISSN:1918-7203
  • 出版年度:2013
  • 卷号:5
  • 期号:4
  • 页码:30
  • DOI:10.5539/ijms.v5n4p30
  • 出版社:Canadian Center of Science and Education
  • 摘要:This study aims to investigate the impact of Jordanian consumers’ global-mindedness on retail store patronage.
    We measured consumer global-mindedness, second-order, via cultural openness and cultural adaptability. In
    order to test our proposed framework, we conducted a survey in three different Jordanian cities. Our results
    confirm that consumer global-mindedness is a multi-dimensional construct. Further, we found that Jordanian
    consumers’ global-mindedness has positive impact on shopping enjoyment and cognition. In return shopping
    enjoyment and cognition have positive effects on store patronage.
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