摘要：This study aims to investigate the impact of Jordanian consumers’ global-mindedness on retail store patronage. We measured consumer global-mindedness, second-order, via cultural openness and cultural adaptability. In order to test our proposed framework, we conducted a survey in three different Jordanian cities. Our results confirm that consumer global-mindedness is a multi-dimensional construct. Further, we found that Jordanian consumers’ global-mindedness has positive impact on shopping enjoyment and cognition. In return shopping enjoyment and cognition have positive effects on store patronage.
