期刊名称：International Journal of Security and Its Applications
印刷版ISSN：1738-9976
出版年度：2013
卷号：7
期号：1
出版社：SERSC
摘要：Financial studies assume linear relationship between discretional expenses and sales amount. Also previous researches insist that industry having shorter product cycle has strong relationship between them. We investigate linear relationship between them based on financial reports during 2000-2011 of appearing companies in top 100 firms based on advertising amount. We choose food product manufacturing and electronic component manufacturing industry representing industry with short product cycle and IT industry. The result shows selling & administration expenses generally have a linear relationship with sales amount, while advertising and R&D expenses doesn’t. For advertising expenditure, we cannot find any evidence of its linear relationship with sales amount for both selected industries. However, R&D expense has linear relationship with sales amount in Food product industry. We guess it caused by food product’s short product cycle.
关键词：advertising expenditure; financial report; selling and administration expense; product cycle
