期刊名称：International Journal of Social Sciences and Humanity Studies
电子版ISSN：1309-8063
出版年度：2012
卷号：4
期号：1
出版社：Social Sciences Research Society
摘要：A natural field experiment is designed to explore the impacts of social distance and network flow on other-regarding behaviors. A greater degree of communication between the voluntary organization and volunteers was found to reduce their social distance and thereby improve volunteering commitment. The improvement was even more notable if the party initiating communication was the voluntary organization. Two other practical means of lessening social distance were for volunteers to learn more about other volunteers, and for information to be dispersed throughout the organization more rapidly. Additionally, this study shows a reversed “U-shaped” relationship between network flow and volunteering commitment.
关键词：Volunteering; Social distance; Network flow; Natural field experiment;Other-regarding behaviors
