期刊名称：International Journal of Computer Science & Technology
印刷版ISSN：2229-4333
电子版ISSN：0976-8491
出版年度：2011
卷号：2
期号：2(Version 1)
出版社：Ayushmaan Technologies
摘要：When we search in Goggle for “Search Engine Optimization” we get 37,700,000 results. The term “Search Engine Strategy” gives 157,000,000 results. We get thousands of strategies and advise from millions of self-certified search engine experts. It’s too difficult for a website owner to go through all of these advises and follow them. It will need more than a lifetime to just read them all. Now what should he do? No search engine service providers ever reveal about their ranking rules or algorithms in order to protect their search results from manipulation by website owners. In order to keep their search results authentic, they regularly change the search algorithms and ranking rules. But the main rules are not changed completely, as the search results have to be relevant and logical. The only way out for us to find out about the working of search engines is to search the relevant information provided on some big sites and by SEO gurus. All SEO gurus have different perspective about the importance of various SEO strategies but one thing is common among all. Almost everyone states that optimization of internal links and good external links are helpful in the ranking of a website in search engine results. This paper provides a workable solution for small website owners to adopt a system that is easy to implement and provide positive results. We have tried to find out specific and the most logical linking strategies that can be easily implemented and off course affordable too in terms of time and effort.
关键词：Search Engine; Search Engine Optimization (SEO); Internal Link;Building; External Link Building
