期刊名称:International Journal of Computer Science and Information Technologies
电子版ISSN:0975-9646
出版年度:2012
卷号:3
期号:4
页码:4662-4665
出版社:TechScience Publications
摘要:The growth and popularity of the internet has increased the growth of web marketing. Extracting usage patterns deals with the weblog records to discover user access patterns of Web Pages. Weblog databases provide rich information about what kind of users will access which kind of web pages. Analyzing and exploring regularities in Weblog records can identify potential customers for electronic commerce and also enhance and improve the quality of Internet information services to end users.
关键词:Web usage mining; Association rules; Apriori; FPtree.