期刊名称:Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
印刷版ISSN:1302-3284
电子版ISSN:1308-0911
出版年度:2011
卷号:13
期号:1
页码:21-37
出版社:Dokuz Eylul Univeristy
摘要:In this study, students’ perceived service quality level of Dokuz Eylul University (DEU) Buca Girl Dormitory Service is investigated by using SERVQUAL scale, which is a common service quality measure. Impacts of the dimensions of perceived service quality, which are tangibles, reliability, responsiveness, assurance, empathy, on preference and recommendation are investigated by logistic regression analysis. As a result, it is concluded that perceived service quality has impacts on preference and recommendation of dormitory service.
关键词:Perceived Service Quality; SERVQUAL; Logistic Regression; Service;Dormitory Service; Service Preference.