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  • 标题:Perceived Service Quality and Determination of the Effect on Service Preference with Logistic Regression Analysis
  • 本地全文:下载
  • 作者:Mehmet AKSARAYLI ; Özge SAYGIN
  • 期刊名称:Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
  • 印刷版ISSN:1302-3284
  • 电子版ISSN:1308-0911
  • 出版年度:2011
  • 卷号:13
  • 期号:1
  • 页码:21-37
  • 出版社:Dokuz Eylul Univeristy
  • 摘要:In this study, students’ perceived service quality level of Dokuz Eylul University (DEU) Buca Girl Dormitory Service is investigated by using SERVQUAL scale, which is a common service quality measure. Impacts of the dimensions of perceived service quality, which are tangibles, reliability, responsiveness, assurance, empathy, on preference and recommendation are investigated by logistic regression analysis. As a result, it is concluded that perceived service quality has impacts on preference and recommendation of dormitory service.
  • 关键词:Perceived Service Quality; SERVQUAL; Logistic Regression; Service;Dormitory Service; Service Preference.
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