期刊名称:Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
印刷版ISSN:1302-3284
电子版ISSN:1308-0911
出版年度:2011
卷号:13
期号:1
页码:81-95
出版社:Dokuz Eylul Univeristy
摘要:Sustainability for companies depends on increase customer satisfaction, effective and rational usage of resources and increases the volume of business. Both providing customer satisfaction and increase the productivity of business processes, effective process management is required. The effect of results that decision-makers change processes due to the working results, on customers is very important. In this study, a decision support application is realized with using computer technologies on customer satisfaction results access and evaluation tasks in customer relations management process.
关键词:Process; process management; customer relationship management;decision support systems; administrator.