期刊名称：Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
印刷版ISSN：1302-3284
电子版ISSN：1308-0911
出版年度：2012
卷号：14
期号：4
页码：13-29
出版社：Dokuz Eylul Univeristy
摘要：The purpose of this study is to determine factors affecting the choice of hotel of persons traveling for tourism purposes. The study also aims to identify the differences in factors which have an impact on the choice of hotels depending on individuals’ gender and educational background. To achieve this aim, the scale which was developed by Sohrabi et al. was translated into Turkish and conducted as a pilot study in Kuşadası before being applied to the randomly selected 166 participants living in İzmir. Preliminary construct validity of hotel selection factors was tested using exploratory factor analysis. After the main study hotel selection factors were determined as; service quality, price, and cleanliness of room, location of the hotel and climatic conditions, hotel’s environment and network services. Internal consistency, as assessed by Cronbach's alpha, for each of the content areas within each of five hotel selection factors was found to be adequate to demonstrate reliability. As a result of the factorial MANOVA test, price and service quality was found to be more important than cleanliness of rooms, climatic conditions, hotel’s environment and network services. In addition, it is identified that people having graduate education degree give more importance to service quality, women to cleanliness of rooms and men having undergraduate degree to price in their hotel selection.
