期刊名称：International Review of Social Sciences and Humanities
印刷版ISSN：2250-0715
电子版ISSN：2248-9010
出版年度：2012
卷号：4
期号：1
页码：100-107
出版社：International Review of Social Sciences and Humanities
摘要：Hyperlipidemia is the condition of having an excess of fats scientifically "lipids" in the blood. If a medical professional says you have hyperlipidemia, it means you have either high cholesterol or a high level of triglycerides, or both. This is likely to speed up the accumulation of plaque on the walls of the arteries, restricting the flow of blood and hardening the arteries. This increases the risk of heart disease, stroke and other diseases. The increasing prevalence of chronic and fat diseases such as hyperlipidemia, has led to increase entrepreneurial opportunities in the field of nutrition counseling services development in the world, tremendously. Considering the high prevalence of hyperlipidemicin Iran, it seems necessary to identify entrepreneurial opportunities in this field. In this way, this survey has been conducted by focusing on the Strategic Analysis of External Environment to analyze the trend of hyperlipidemic patients’ demands for nutritional counseling in Tehran, capital of Iran. To implement the survey, a questionnaire based on Likert scale was sent by email to 95 active professionals in the field of nutrition counseling services in Tehran that 63 of those responded to the questionnaire. Eventually, mean values of the responses were calculated, using SPSS11.5. Mean values obtained from participants’ responses in the field of the demand for nutrition counseling among hyperlipidemic patients who have incomes above the 50th percentile and below it, were 4.31 and 3.74, respectively; this values for hyperlipidemic adults with & without college education were 4.14 and 3.89, respectively; also, similar values of age categories: <30y, 30-44y, 45-59y and >60y, were 3.97, 3.73, 4.45 and 4.23. These findings not only indicated that hyperlipidemic patients who have incomes above the 50th percentile, hyperlipidemic adults with college education and hyperlipidemic patients aged45 to 59years, can be considered as suitable target groups for entrepreneurial activities in the field of nutrition counseling in Tehran but showed that the strategic analysis can be a suitable way to achieve findings for both public and private sectors of the health care system.
关键词：Nutrition counseling; strategic analysis; entrepreneurial opportunity identification;health care system; hyperlipidemic.
