期刊名称：International Review of Social Sciences and Humanities
印刷版ISSN：2250-0715
电子版ISSN：2248-9010
出版年度：2012
卷号：4
期号：1
页码：181-197
出版社：International Review of Social Sciences and Humanities
摘要：The hospitality sector in South Africa has been making use of Internet marketing techniques, with many hotels developing websites for marketing purposes. Given the well-recognised value of Internet marketing in the hospitality industry, the impact of Internet marketing on the profitability of the hospitality sector in South Africa was examined to establish factors which influence Internet marketing usage. Outcomes of this research indicate that the use of Internet marketing can positively influence business profitability and those factors such as technological competence, managerial support, level of star grading and alliances significantly influence Internet marketing usage in the hospitality sector.
关键词：Hospitality; Internet marketing; Profitability
