出版社：International Association for Computer Information Systems
摘要：The development and deployment of a marketing decision support system (MDSS) represents an emerging trend in the field of marketing in which the increased application of decision support system (DSS) technology enhances decision-making. This research reviews recent advances in MDSS applications and technology in order to identify potential benefits and limitations of MDSS. The research supports the consideration of an MDSS as a valuable decision-making tool.
