出版社：International Association for Computer Information Systems
摘要：Doing business on the Internet is not by itself a strategy, to provide lasting value to customers through better service or to be the low cost provider is a more effective representation of a company’s strategy. Electronic commerce has permeated into virtually every business organization. Companies have scrambled to establish a Web site presence, but have they considered what are the strategic uses of the Internet? The use of the Internet by an organization requires that they pay attention to three key factors: (1) technical infrastructure, (2) data management and (3) applications development. The five forces model developed by Michael Porter defined a framework for competitive advantage within an organization. This framework now extends to the use of the Internet as a channel of distribution. The Internet channel can be used to expand an organizations’ reach into the global market. We examine the strategic issues that an organization must assess in order to develop an effective Web site presence. Our framework, based upon that of Zachman, can be used to implement e-commerce strategy. The framework shows how to develop an effective electronic commerce strategy that supports the five forces model of competitive strategy.
关键词：e-Commerce Strategy; Zachman Framework; Five Forces Model
