出版社：International Association for Computer Information Systems
摘要：The growth of the Internet has altered the way individuals learn. The recent advent of e-learning technology has made training, teaching and learning on the Internet more feasible. The new challenge for Internet education providers is attracting potential learners to use an e-learning website. This study develops a technology usage model for an e-learning website to generate several predictions about users’ intentions and actual usage. The data obtained from our experiment strongly support our hypothesis. Findings indicate that perceptions of relative advantage and compatibility are significantly related to users’ intentions; furthermore, users’ intention is significantly related to actual usage of the e-learning website. This study also found that different acceptance models applied to learners who already had previous e-learning experience and those who had never previously used e-learning. For users with prior e-learning experiences, compatibility and result demonstrability have a significant, direct effect on use intentions. However, for users with no previous experience of using e-learning, compatibility, image and relative advantage have a significant, direct effect on user intentions. The study provides a more rounded, albeit partial, view of the online e-learning user and helps improve understanding of e-learning user acceptance behavior on the Web. Those interested in promoting web learning may find these results helpful in guiding their efforts.
关键词：E-learning; perceived innovation characteristics; web learning; technology adoption
