出版社：International Association for Computer Information Systems
摘要：Streaming e-Learning systems have become widely available lately. Web-based streaming media, due to its low production cost, are generally the most popular way of providing e-learning services. However, considering the many different media formats (text, graphics, audio, video, and animations) that can be integrated into a streaming e-learning, how should a cost-effective streaming media system be implemented in the web? This study proposes an integrated theoretical framework for users’ acceptance behavior on web-based streaming e-learning. This study considers the e-Learning systems user as both a system user and a learner. Constructs from information systems (Technology Acceptance Model) and Human Behavior and Psychology (Flow Theory) are tested in an integrated theoretical framework of online e-learning users’ acceptance behavior. The data collected from our experiment show significant evidence in support of our hypothesis. The analytical results confirm the dual identity of the online e- learning user as a system user and a learner, since both the flow and the perceived usefulness of the e-learning system strongly predict intention to continue using e-learning. The study provides a more rounded, albeit partial, view of the online e-Learning user and significantly improves understanding of e-learning user acceptance behavior on the Web. The validated metrics should be valuable to both researchers and practitioners.
关键词：E-learning; technology acceptance model (TAM); flow theory
