出版社：International Association for Computer Information Systems
摘要：Industry often criticizes Computer Information Systems (CIS) courses for failing to help students see the “large picture.” CIS students may not always make the connection between an information system’s design and how design impacts users and consumers in the larger e-commerce marketplace. A three-part integrated project utilized eBay and allowed students to explore online auction system functionality, with emphasis on the search function and how keyword variation, photos, text descriptions and additional graphics impact sellers and buyers in the marketplace. Student evaluations of the various activities and recommendations for their refinement are included.
