出版社：International Association for Computer Information Systems
摘要：As in the case of brick and mortar firms, the Federal Trade Commission encourages online companies to post privacy notices and to honor promises in them. This study examines how seals of approval are used by corporations that conduct business online. Specifically, this study found that firms are using TRUSTe, BBBOnline, WebTrust, and HIPAA seals to demonstrate their compliances with online privacy concerns. However, the percentage of firms displaying the seals on their Websites is rather small. In general, it was found that seal users consist of larger firms that have more employees and higher revenues as well as profits levels.
关键词：Seal of Approval; TRUSTe; BBBOnline;HIPAA; WebTrust
