出版社：International Association for Computer Information Systems
摘要：Web logs, commonly called blogs were originally developed and used by individuals. This paper focuses on blogs from the point of view of businesses. Current professional literature on blogging was examined to determine how blogs are being used, who uses them, and what are their advantages/disadvantages. A survey of full time working students in southern New England was conducted to collect primary data on the corporate use of blogs to compare with the result of the literature search.
