出版社：International Association for Computer Information Systems
摘要：This qualitative, applied research project is a single case study of a medical device manufacturing company’s sales training department. The research focused on how the sale’s training department should consider the integration of e-learning into their sales training program without disrupting the existing instructor-led training. The data analysis produced guidelines for the sales training department to create a blended training model that would integrate e- learning with live instruction. Other sales training departments may consider this research of value when navigating the ‘how to’ process of integrating e-learning into their instructor-led sales training programs.
