出版社：International Association for Computer Information Systems
摘要：Weblogs (also known as blogs) are being increasingly used in the business world to communicate information from both the corporate and consumer perspectives. Little research, however, has been conducted to examine weblogging at the undergraduate level. This study, therefore, was conducted to empirically investigate student behavior and perceptions. Results suggest that blogging is not common among students, varies by type of blog and by gender, and is not similar to that of the general population. In addition, bloggers perceive information on blogs to be much more accurate than non-bloggers
