出版社：International Association for Computer Information Systems
摘要：The purpose of this research is to examine previous literatures which focus on trust in Business to Consumer (B2C) of e-commerce transactions between 2001 and 2006. All selected papers are analyzed through a conceptual framework to recognize the context and nature of trust. The working process includes three primary phases: selecting and focusing phase, analyzing phase, and concluding and outcome-converging phase, which enhance the fulfillment of analysis and the accumulation of knowledge in the domain of B2C trust researches. In the future, the research in this area need clearly indicate how proposed models are tested base on theory, and the nature of B2C trust researches must be identified more detailed, additionally, improving the oversimplification of the trust nature. Moreover, the researchers should associate the focal point with comprehensive in the future.
关键词：E-Commerce; Trust; Trust in E-;Commerce; Literature Review
