出版社：International Association for Computer Information Systems
摘要：This study investigates organizational data mining in Korea. A survey instrument was developed based on a review of the organizational data mining literature and e-mailed to 600 professionals in the field of data mining or data analysis. 90 usable responses were analyzed using stepwise regression. Data quality, process documentation, understanding of data, data integration, data mining outsourcing strategy, understanding of organizational data mining and end-users requests were found to be related to organizational data mining project outcomes.
