出版社：International Association for Computer Information Systems
摘要：The Department of Business and Information Technology at the Missouri University of Science & Technology (Missouri S&T), formerly the University of Missouri - Rolla, focuses on providing students with both business and information technology skill sets, particularly in its Information Science and Technology degree program. Students take business courses in addition to their technical courses, but it is believed that incorporating business concepts (especially marketing) directly into the technical courses will lead to better student retention of business and information technology concepts by the student. The goal is to meet employer desires and needs for new employees with a more rounded, holistic approach to business and information technology. Two courses taught at Missouri S&T are described herein which include this merging of concepts and which illustrate possible approaches to meeting the goal.
关键词：Information Science; Marketing;Business Concepts; Information Technology; Higher;Education; Student Employability
