出版社：International Association for Computer Information Systems
摘要：Web 2.0 electronic social networking technologies are providing organizations with new platforms for communication. One of the fastest growing aspects of this communication has been Twitter microblogging. This study was therefore undertaken to help organizations to better understand social network technology implications and to assist in identifying potential usage opportunities. As a result, this paper examines web pages of the Fortune 200 firms as listed on the CNN Money website to determine the implementation and usage of electronic social networking, and in particular, Twitter. Results indicate that the Fortune 200 firms are embracing the new technologies. Nearly three-quarter of the firms have implemented electronic social networking and 64.5% of firms have a Twitter account. In addition, 44% of the Fortune 200 make use of at least two social networking technologies. Although participation varies by industry sector, 79% of the companies utilizing Twitter use the technology for news distribution. Twitter is used to a much lesser extent for marketing/promotions, customer service, and human resources.
关键词：Twitter; microblogging; empirical study;Facebook; blog; Web 2.0; Fortune 200
