出版社：International Association for Computer Information Systems
摘要：Social networking application use has become ubiquitous. Facebook is the most-used social network. Facebook started as a collection of personal Facebook pages; however, organizations have also started to create Facebook pages. We conducted a pilot study of self-described reasons why Facebook participants "fan" an organizational Facebook page, generalizing to why social networking participants link themselves to organizational social network sites, to help organizations optimize their social networking activities. This will also inform follow-up studies
关键词：Business Use of Social Networking;Organization Pages; Facebook; Social Network;Marketing
