出版社：International Association for Computer Information Systems
摘要：While there are a number of studies that investigate the impetus for and impact of online social networking, there are fewer studies that attempt to formulate and test a truly comprehensive model of what influences people to use social networking sites. This study builds on a previous study of Midwestern U.S. college-aged individuals, through significant expansion of the number of variables investigated, as well as a re- conceptualization of their interrelationships. This paper describes the conceptual model and gives results from a new survey, repeated from the same general population. These results suggest that individuals’ desire to get information, and their enjoyment of social networking sites significantly influence both their decision to use such sites, and the intensity with which the sites are utilized. Web experience and social norms are also identified as significant influences on usage. Privacy and trust concerns appear to be eclipsed by the enjoyment and desire to get information from social networking. This research should add to our understanding of who uses social networking and why, as well as identify areas for further research.
