出版社：International Association for Computer Information Systems
摘要：Social networking is the use of Internet and communications technologies to build human relationships between individuals via sharing and exchange of personal information over designated web sites and services such as Facebook and Twitter. The explosion in popularity of Social Networking over the past several years has resulted in a remarkable increase in Internet usage among the general population. Understanding how this technology is affected by human emotions and personality can help us understand how and why this technology has been so successful in enhancing human communications. Our study found that higher levels of introversion lead to higher likelihood of Social Networking use. However, higher levels of extraversion lead to higher frequency of Social Networking activity. Surprisingly, there are no positive emotions that influence whether someone uses social networking or not. Three emotions do correlate with use, but in a negative fashion. The amount of time people spend on social networking is positively related to being enthusiastic and proud and not being irritated or disappointed. Finally, we examine how often people visit social networking sites. Frequency of visits is related to enthusiasm and lack of disappointment. Gender and age correlations are also discussed.
关键词：Social Networking; Emotions; Personality; Behavior; Communication; Gender; Age
