出版社:International Association for Computer Information Systems
摘要:SWOT analysis is a method that is usually used in strategic planning to evaluate the strengths, weaknesses, opportunities, and threats in an organization. SWOT analysis involves identifying both the internal and external factors that are favorable and unfavorable to achieve the goals of an organization. A multi-layered SWOT analysis is presented in this paper may be used in different phases or stages of a project. The three layers may be used by project managers and stakeholders either to assess and mitigate project risks or even to terminate a project at some point.