出版社:International Association for Computer Information Systems
摘要:Mobile technology continues to shape how individuals communicate, whether in a business or individual settings. Smartphones allow people to communicate and do things that have traditionally been done by computers or laptops, hence gradually reducing the need for said computers or laptops. However, selecting a smartphone device that fits users’ needs is not an easy task given the competition among diverse products available on the market. The focus of this study is to extend the Technology Acceptance Model (TAM) to explorer determining factors of smartphone selection decision that include the user’s perception of usefulness, ease of use, available applications, application updates, opinion of social peer group, and security/privacy. Online survey on the selection factors was conducted to smartphone consumers. Survey results support that new smartphone users mostly select particular devices based upon ease of use, usefulness, and application updates.