出版社：International Association for Computer Information Systems
摘要：Web 2.0 electronic social networking technologies are providing organizations with new platforms for communication. Because previous research has found that businesses are embracing these technologies, this study was undertaken to examine whether institutions of higher learning have seen similar adoption rates. As a result, this paper examines web pages of the AACSB accredited schools of business to determine the implementation and usage of electronic social networking. Results indicate that although 39% of the AACSB accredited institutions are utilizing electronic social networking, they are lagging behind business implementation in terms of percentage of organizations and number of technologies used per organization. Furthermore, only 34% of schools utilize two or more networking technologies. The primary products include Facebook, Twitter, YouTube, and LinkedIn. In terms of institutional control, private institutions are more likely to utilize a given technology and use more technologies per school than public institutions.
关键词：AACSB; Electronic Social Networking; Facebook; Twitter; YouTube; LinkedIn; Empirical Study;Blog; Web 2.0
