标题：GRADUATE TO INDUSTRY SUPPLY CHAIN: POST-GRADUATION PERCEPTION OF THE VALUE OF EMBEDDING MARKETING CONCEPTS IN INFORMATION SCIENCE AND TECHNOLOGY COURSES
出版社：International Association for Computer Information Systems
摘要：The Department of Business and Information Technology at the Missouri University of Science & Technology (Missouri S&T), formerly the University of Missouri - Rolla, focuses on providing students with both business and information technology skill sets, particularly in its Information Science and Technology degree program. Students take business courses in addition to their technical courses. An earlier paper described processes that incorporated business concepts (especially marketing) directly into the technical courses, with the expectation that this would meet employer desires and needs for new employees with a more rounded, holistic approach to business and information technology and that this would increase the ability of students to get jobs and would lead to employers seeking more such graduates, hence creating a supply chain. This paper describes a survey to test that hypothesis. The results showed some perceived increase in helping students to interview for and get jobs, but only a weak correlation with a "pull" effect for employers seeking more students with these skills.
关键词：Information Science; Marketing; Business Concepts; Information Technology; Higher Education;Student Employability
