出版社：International Association for Computer Information Systems
摘要：This study presents a research model which examines the factors influencing the frequency of Facebook usage in undergraduate students in a north eastern university in United States of America. The survey explores factors such as religion/ethnicity, academic major, access device, and employment status and its impact of frequency of usage of social networking sites. One hundred and twenty six responses were obtained and ANOVA was performed on the data. The results are discussed and future research directions presented. Conclusions were statistically derived, resulting in the retention of three null hypotheses, and the rejection of the one null hypothesis.
