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  • 标题:ANALYSIS OF THE VARIABLES THAT AFFECT FREQUENCY OF USE AND TIME SPENT ON TEXT MESSAGING
  • 本地全文:下载
  • 作者:Alan Peslak ; Wendy Ceccucci ; Neelima Bhatnagar
  • 期刊名称:Issues in Information Systems
  • 印刷版ISSN:1529-7314
  • 出版年度:2012
  • 卷号:13
  • 期号:1
  • 页码:361-370
  • 出版社:International Association for Computer Information Systems
  • 摘要:This manuscript provides a comprehensive review of the many potential variables associated with the use of technology and tests their applicability to text messaging. Variables were included from a variety of well accepted theories including Theory of Reasoned Action, Diffusion of Innovation, Theory of Planned Behavior, Technology Acceptance Model and End User Computer Satisfaction. Prior studies have explored variables and factors that influence text messaging intention and behavior. This study is an extension of a prior study that reviewed factors associated with text messaging behavior and intention. This study is unique in that it does not review the intention or usage of the technology but rather explores the frequency of use and the amount of time spent using the technology. As a result, we can explore the relative importance of the technology and its time and frequency penetration on the part of users rather than just a generic variable measuring agreement with an intention to use and actual use.
  • 关键词:Text Messaging; SMS; Texting; Theory of Reasoned Action; Diffusion of Innovation; Technology;Acceptance Model
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