期刊名称:Geografia : Malaysian Journal of Society and Space
电子版ISSN:2180-2491
出版年度:2013
卷号:9
期号:1
页码:1-9
出版社:Universiti Kebangsaan Malaysia
摘要:The halal food industry is of vital importance to Muslims world wide as it gives them a sense of security that whatever they consume, use and purchase is Syariah compliant. Simultaneously, the halal industry contributes to societal development and national economic growth. This paper analyses the competitiveness of the halal food business in Malaysia using the ICT-aided SWOT analysis techniques. It was found that the industry was characterised by 16 strength factors, 18 weaknesses, nine opportunities, and nine threat factors. To enhance its current competitiveness and preparedness for future challenges a comprehensive ICT-based strategy is recommended
关键词:The halal food industry is of vital importance to Muslims world wide as it gives them a sense of security that;whatever they consume; use and purchase is Syariah compliant. Simultaneously; the halal industry contributes to;societal development and national economic growth. This paper analyses the competitiveness of the halal food;business in Malaysia using the ICT-aided SWOT analysis techniques. It was found that the industry was;characterised by 16 strength factors; 18 weaknesses; nine opportunities; and nine threat factors. To enhance its;current competitiveness and preparedness for future challenges a comprehensive ICT-based strategy is;recommended