Correct criteria for identifying opportunities to develop tourism in a territory One of the most (mis)used planning instruments is the SWOT analysis. This article focuses on the concept of opportunities, and:
1. identifies and exemplifies several mistakes planners do when defining opportunities;
2. traces back these mistakes to the difficult translation of a commercial management tool into a territorial planning instrument;
3. draws a list of criteria for the correct identification of opportunities for tourism growth in any territory.