期刊名称：International Journal of eBusiness and eGovernment Studies
电子版ISSN：2146-0744
出版年度：2011
卷号：3
期号：2
出版社：Social Sciences Research Society
摘要：While Internet marketing is a well known phenomenon in the private business sector, the concept is still new in the public sector. This article explores the application of Internet marketing techniques in the public sector using investment Promotion Agencies as case study. Findings indicate that Internet marketing is used by Investment Promotion Agencies for disseminating branding and promotion information. Moreover, perceived benefits of Internet marketing and their implications on FDI inflows are discussed.
