期刊名称:International Journal of Economics and Finance Studies
电子版ISSN:1309-8055
出版年度:2013
卷号:5
期号:1
出版社:Social Sciences Research Society
摘要:This paper explores the nature of the relationship between corporate reputation and corporate social responsibility in the banking industry. The results of our systematic literature review demonstrate that finding commonly accepted definitions and generally established metrics of corporate reputation and corporate social responsibility in the banking sector is still problematic.
关键词:Corporate Social Responsibility; Corporate Reputation; Banking sector.