摘要：This paper investigates the impacts of two indirect price discount channels (quantity discount and hypermarkets) on consumers by using the consumption data of instant ramen, which is attained from a consumer panel in Korea. The estimation results suggest that both e ects are statistically signi cant; the decomposed dis- count e ects of the multipack and the hypermarket are 10.7% and 4.3%, respectively. The savings bene t from the quantity discount channel is greater than that of the hypermarket channel. Hence, the implication of this paper is that the price gap between hyper- markets and small supermarkets can be reduced when the small supermarkets follow the strategy of the hypermarkets, i.e., giving quantity discounts.
