This paper emphasizes urban ecological characteristics of Kuşadası in the light of environmental problems. Demographic situation of the city has changed much since 1945 when population of permanent residents was around 5.200, it has göne up to 35.000 today (1993). During summer period population touches a level of 350.000 As a result of this general and seasonal population outburst urbanization, infrastructure and fires are increasing theirby posing a great threat for natural plant cover. Production of crop species and areas of agricultural land in particular olive plantations are decreasing at a fast pace.