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文章基本信息

  • 标题:Link of brand and quality of products in consumers? evaluation
  • 本地全文:下载
  • 作者:Szymon Tarant
  • 期刊名称:Journal of Agribusiness and Rural Development
  • 印刷版ISSN:1899-5241
  • 电子版ISSN:1899-5772
  • 出版年度:2005
  • 卷号:4
  • 页码:127-134
  • 出版社:Uniwersytet Przyrodniczy w Poznaniu
  • 摘要:The paper presents two quality tests carried out during the International Food Fair POLAGRA-FOOD 2002. The main aim of the research was evaluation of the customer?s sensorial perception of milk product quality. Eight products were tested. The results cover, among other things, the impact of different features on total quality evaluation and differentiation of quality evaluation depending on Polish customer?s brand knowledge.
  • 关键词:dairy products; brand; quality
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