期刊名称：Journal of Agribusiness and Rural Development
印刷版ISSN：1899-5241
电子版ISSN：1899-5772
出版年度：2005
卷号：4
页码：145-156
出版社：Uniwersytet Przyrodniczy w Poznaniu
摘要：The paper presents the importance of regional origin of food products and its application in offensive strategies. The presumed incompatibility of consumers? attitude and their actual behaviour when purchasing regional products was investigated and also the importance of regional origin of food products for consumers? behaviour in Poznań and Berlin was compared.
关键词：theory of attitude; consumers? behaviour; region of origin; regional products; readiness to pay a higher price
