期刊名称：Journal of Agribusiness and Rural Development
印刷版ISSN：1899-5241
电子版ISSN：1899-5772
出版年度：2008
卷号：9
期号：3
页码：15-22
出版社：Uniwersytet Przyrodniczy w Poznaniu
摘要：Children and teenagers constitute a separate market group, which is heterogeneous in terms of their behaviour, market attitudes and activity. This is the basis for distinguishing four market segments, different in terms of the demographic, economic and psychographic characteristics of young participants in the market.
关键词：young consumer; market activity; segmentation of young consumers
