期刊名称：Journal of Agribusiness and Rural Development
印刷版ISSN：1899-5241
电子版ISSN：1899-5772
出版年度：2009
卷号：14
期号：4
页码：5-12
出版社：Uniwersytet Przyrodniczy w Poznaniu
摘要：The aim of this paper is to present results of research related to preferences of young people (students) on the milk market. The paper focuses on aspects connected with milk consumption, as well as the process of choice – preferred type, package, brand and place of purchase.
关键词：milk; behaviour; young consumer; consumption; purchasing
