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  • 标题:Demographic changes and consumers behaviours on the bread market
  • 本地全文:下载
  • 作者:Elżbieta Goryńska-Goldmann
  • 期刊名称:Journal of Agribusiness and Rural Development
  • 印刷版ISSN:1899-5241
  • 电子版ISSN:1899-5772
  • 出版年度:2009
  • 卷号:14
  • 期号:4
  • 页码:59-69
  • 出版社:Uniwersytet Przyrodniczy w Poznaniu
  • 摘要:Analysis of demographic changes occurring in Poland conducted in the present article shows trends and allows the consideration of demographic premises of the development and changes in behaviours of consumers on the bread market, i.e. of the product which takes priority place in the group of essential needs. Following demographic indicators were discussed: the size of Polish population, the rate of the fertility and mortalities, the age structure, average life expectancy, the household and the level of education. Appearing demographic trends allow forecasting the volume of demand for products. It was stated that on the bread market there will be changes of quantitative, genre as well as qualitative character that determine a challenge for enterprises of the bakery industry.
  • 关键词:consumers behaviours; demographic changes; market; bread
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