文章基本信息
- 标题：Selected aspects of the product management in the commercial enterprises on the mineral fertilizers market
- 本地全文：下载
- 作者：Arkadiusz Piwowar
- 期刊名称：Journal of Agribusiness and Rural Development
- 印刷版ISSN：1899-5241
- 电子版ISSN：1899-5772
- 出版年度：2013
- 卷号：27
- 期号：1
- 页码：199-206
- 出版社：Uniwersytet Przyrodniczy w Poznaniu
- 摘要：
The article presents poll’ results held among 24 commercial enterprises on the researched agricultural production market. The problem is shown in the context of product management as one of the most important strategic decision of the commercial enterprises. The article focuses mainly on the differentiation in the product range and the rationales of the fertilizers suppliers.
- 关键词：product management; assortment; mineral fertilizers
