摘要：In the era of Globalization, Liberalization and Privatization, Organization has to change or modify existing policies of the organization. In this drastic change, organizations are facing two basic problems i.e. How to bear change and How to make employees to adopt change or mitigate their resistance, also Consumer is Major player in the Market. If organization ignore the need, expectation and desire of Consumer, it is impossible to remain healthy and strong in competitive market. Organization should focus on Global Market need and Expectation along with tries to meet global standard.
