摘要：Healthcare is important. But where they live often determines how minor ailments are treated. Rural India and modern India put their thrust on self medication in treating minor ailments not as like in Europeans who put their trust in the neighborhood pharmacist, North Americans rely more on the advice of doctors. In countries where healthcare infrastructures and economies are developing, opportunities exist to lessen the considerable burden consumers currently put on doctors and help governments reduce their healthcare expenditure. Self medication using over the counter products in India is seen to be common. OTC Products Medico-marketing, is the business of advertising or otherwise promoting the sale of OTC pharmaceuticals or drugs. Evidences show that marketing practices can negatively affect both patients and the health care profession. Many countries have measures in place to limit advertising by pharmaceutical companiesThis paper reviews current market ing practices in the pharmaceutical sector, and their impact on consumer and doctor behavior. It
