摘要：This paper is an honest attempt of study towards the CRM initiative in banking sector. Where banking sector has adopted this concept of marketing and they have changed their working style according to the changes in technology and the need of customers. Result and conclusion:- Customers mind set has changed now days and they are willing to get much more at their door steps. Today's Customers are very smart and hoping for better services from their bankers. “Competition and globalisation of banking services are forcing banks to be productive and profitable. To retain High Net Worth individuals, hence, banks need to focus strongly on relationship management with customers. To accept this challenges innovative Customer Relationship Management (CRM) strategies and cutting edge software can help, to a great extent, in achieving the desired results.
