摘要：In a today's world, media is very important. Now a day's technology is increasing very rapidly. The technological changes we can see any type of media. Every media is providing vast information to end users, through the advertisement. Every multinational companies taking more investment on the advertisements. This study was conducted to make a note of impact of advertisement on School Going children in Kolhapur city. The data that was collected 100 samples size randomly from high-income class, middle-income class and lower income class. The present study indicates that which media advertisement influences on School going children of Kolhapur city, where only selected Schools students are taken for the study. The study, which was conducted in Kolhapur city, were structured questionnaire used for collection of data. The advertisement trend is changing because of the higher technology using in the media. The such type of a media like mobile are very much influenced children, because of technological effects taking in advertisements. The age group of the children were taken for this study between the 12 to 16 years.
