摘要：This paper covers the Gold Loan Market among consumers in India. It covers Gold Loan as a product, elucidates its features, looks at the industry trends, market size, market players and their revenues and explains the opportunities and challenges existing in the sector. Loans against Gold are traditionally considered taboo especially in Indian households. Even when gold is pledged, it is still done as the last resort. Gold jewellery at home is considered on par with "Goddess Lakshmi" and hence hedging gold for a loan is considered inappropriate
