In part this essay comes from a set of speculations inspired by this clip, an instance of a contemporary mobile media in several ways. That was David Lynch, in an interview ripped and remixed into a cheeky commercial for the iPhone from the “bonus” material on the two disc set of Inland Empire (2006). Beyond Lynch’s impassioned rejection of cell phone cinema, the clip alone raises the question, where exactly is the event of cinema today? In what way, for example, does such extra-theatrical bonus material count as part of the “eventness” of a film like Inland Empire? How does the circulation of this clip on YouTube cannibalize and reanimate a conceptual persona like Lynch who stands in for a very specific type of cinematic experience?